About Carol | Carol Laulund

My Story

It started with a hat. A simple hat with a "C" on it that I found in a little boutique in Singapore.

That small moment of discovery—of finding something that felt so perfectly me—sparked something bigger. I realized that so many women my age were searching for that same feeling: the confidence that comes from knowing yourself and expressing it through how you show up in the world.

What began as sharing small moments like that has grown into a platform for midlife women who refuse to fade into the background. Women who know that this chapter isn't about becoming invisible—it's about finally being seen for exactly who we are.

Before This

My path to becoming a lifestyle creator wasn't linear—and I think that's what makes my perspective unique.

I spent years as a Regional Sales Manager for a medical software company, selling paperless automation solutions to the medical community. I learned to communicate, to connect, and to help people see possibilities they hadn't considered.

I also worked in Hedge Fund Marketing, navigating high-stakes environments where presentation and confidence mattered just as much as substance.

Today, my primary business is real estate investing and property management. I've built a portfolio that gives me the freedom to pursue what I'm truly passionate about: helping women like you feel confident, stylish, and excited about life.